Brand Name Blending Ideas and Examples

If you do not find a single-word, and unique brand name, then coining two or more words into one word, is a workable option. Sometimes, blending of words does not create a short name, however, it makes the business name distinctive and brandable.

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You can create a business name either through blending parts of two or more words or by joining two words as compound. You should avoid inserting a hyphen between component words, constituting the brand name.

Examples of Blended Business Names

Here are some examples of company names which are amalgam of two words. Apparently, each name appears to be the one word by removing the space between actual words.

• PharmaChoice is a Canadian chain of pharmacies. The business name is amalgam of ‘Pharma’ and ‘Choice’.

• Federal Express company was renamed as FedEx in 1994 – a single easy to use name.

• Rogue and Side are two words, and the Crazy Monkey Studios changed its name to single worded Rogueside as brand name, which is unique, and easy to speak.

• InterContinental is coined by two words ‘Inter’ and ‘Continental’ which is an international chain of hotels and resorts.

• Good and Leap are combined to coin the brand name GoodLeap.

• It is also possible to include only part of words in brand name. For example, Accenture brand name is derived from the tagline "Accent on the future" by combining the word ‘Accent’ and last three letters of ‘Future’ word.

• Arby's is an American food brand and named after enunciation of initials (R. B.) of its founders Raffel Brothers.

• Coca-Cola name was created by combining Coca and Cola whereas Coca refers to the coca leaves and Cola refers to the kola nuts used as flavoring in the drink. The founder John S. Pemberton changed the 'K' of kola to 'C' to make the brand name look distinctive.

• Verizon company was named by coining initial four letters of veritas (Latin for truth) and last three letters of horizon.

Single-Word Brand Name is Better Than Coining Two Words

Though coining two words to make a single word brand name is a good practice. However, if you find naturally single word business name, it will be a better option. For example, Google is inherently a single word name, and it is easier to pronounce than Microsoft – which is coined by combining Micro and Soft, derived from microcomputer software. On the other hand, Bing is better than Google because it is not only single, but Bing is also shorter than the Google brand name.

Example of Selecting a Futuristic Brand Name by a Prudent Founder

Everybody knows the Sony brand. But few know that initially the company was founded with a difficult business name of Tokyo Tsushin Kogyo in 1946.

When Akio Morita its founder visited the United States, he realized that Americans feel difficulty in pronouncing the name of his company. So, he decided to change the name of his company. Some names such as its initials TTK and Tokyo Teletech were considered but those were already registered.

Finally, Sony name was decided – a purely meaningless word and derived from the popular American slang term Sonny. The Sony is an ideal brand name which is short, unique, easy to write and pronounce as well as brandable and rememberable. The right and timely decision reflected the business acumen of Akio Morita.

If Morita had retained the original name of Tokyo Tsushin Kogyo, it might not be so popular and successful as it is now.

Sony is one of the oldest global companies, however, it is still the largest technology and media conglomerate in Japan and world's largest manufacturers of consumer and professional electronic products, the largest video game console company, and the largest video game publisher – aside from other success factors the brand name Sony played a pivotal part in the popularity and success of the brand.

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