Brand Name Creation Ideas – Tips for Inventing a Business Name

Get inspiration from below tips and ideas to brainstorm a brand name. These ideas will definitely help you for brand name creation. → Watch Video.

• First, focus on golden rules for selecting new business name that the business name should be unique, short, rememberable, pronounceable, scalable and above all your name must have an exact available website domain name.

• You can try adding a suffix or prefix to a descriptive dictionary word. For example, “ever” prefix is used for brand naming of Everbright Bank (China bank), Ever Ace (largest container ship by Evergreen Marine) and famous Evernote (app). Similarly, the brand name Nutella was derived from the English word ‘Nut’ and Latin suffix of ‘ella’.

• If you are planning to name your business after your own name, you can try using its diminutive form to make it unique, for example ‘Jimmy’ for James and ‘Benno’ for Ben.

• If your proposed business name is long, you can use its short form as abbreviation or acronym, for example, USPTO is abbreviated name for United States Patent and Trademark Office.

• You can also use amalgam of multiple words by taking some letters from each word – as the term ‘brunch’ from the words of breakfast and lunch. For example, TESCO name was derived from the initials of one of its suppliers, named Thomas Edward Stockwell (TES) and first two letters from the surname (CO) of Jack Cohen, the founder.

• You can create a brand name out of fun, by rhyming it, for example, Piggly Wiggly and Roti Shoti.

• You can also try adding or removing some letters from a dictionary word, for example founders decided for Flickr because the domain for ‘Flicker’ was not available. Similarly, LIKE was renamed in 2019 as LIKEE by adding ‘e’ letter.

• For inventing a unique brand name, you can distort spelling of a common word that sounds same in spoken meaning. For example, ‘GUD’ from ‘Good’ and ‘Rite’ or ‘Ryte’ from the ‘Right’ word. To example for it, examine the naming structure of retail brand of ShopRite in the United States. The brand name of American ride sharing company Lyft is an example for this method. Clozd is another impressive example of coining startup name through this way.

• Another method for devising a company name is that first, formulate the tagline or slogan of your company, then take mix of letters from each word forming that slogan. For example, the name of a Taiwan based multinational company, BenQ, derived from its slogan ‘Bringing Enjoyment N Quality to life’. Similarly, the name of a global company in cloud computing Equinix stands for ‘EQUalIty, Neutrality and Internet eXchange’.

• You can also devise the name of your company by taking some letters from the name of a city or region. However, make sure that the final name remains unique and distinctive. Examples for this method include Texaco – from ‘Texas Company U.S.A’(texaco.com), Cisco – from last letters of ‘San FranCISCO’ (cisco.com), COLT – by taking initials from City Of London Telecom.

I hope you learned to create a perfect name for your new business.

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