Exploring the Use of All Letters in a Brand Name as a Favicon: Examples

I recommend you do Not use all letters of your Brand Name as Favicon on your website.

It is a bad idea to use all letters of wordmark as favicon. Favicon identity becomes so tiny which makes hard to read or identify in browser. User will less likely to find your website tab in plethora of opened tabs in browser. β†’ Watch Video Tutorial below.

websites using full brand name as favicon.

Favicon examples of using all brand letters as browser icon. You can see that Dozro favicon provides better visibility as compared to favicons of Dell, FIAT, Nestle and Cisco.

Favicon examples of using all brand letters as browser icon. You can see that Dozro favicon provides better visibility as compared to favicons of Dell, FIAT, Nestle and Cisco.

Examples of using all letters of brand name as Website Favicon

Following are examples where some brands have used some or all letters of brand name as favicon. In my opinion, this is bad practice for favicon.

  • Wix uses complete logo wordmark as favicon.

  • Lexology uses first 3 letters of the brand β€˜LEX’ as favicon.

  • Dell uses all four letters as favicon.

  • McKesson uses first two letters of the brand name β€˜MS’ as favicon and it is okay for visibility.

  • General Motors uses first two letters of the business name β€˜gm’ as favicon. It also serves as its logo.

  • FedEx

  • FIAT

  • Canon

  • CNN

  • BenQ

  • Cisco

  • Nestle

  • DIGG also uses complete letters of brand name as favicon.

  • Arxada is the worst example of using all wordmark letters in favicon. It uses all six letters in browser favicon which is not visible at all.

However, I do not recommend using full text part of logo as favicon due to less visibility. Use complete logo text in favicon only if the wordmark consist of only two or maximum three characters. However, I recommend using first letter or some metaphorical symbol as favicon for better branding; for example Dell can use metaphorical illustration of a laptop device as favicon.

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Irfan Hayat

As the Founder of DOZRO and other ventures, I bring a wealth of diverse experiences. I'm a passionate tech enthusiast. Explore our Pro Services, and if you value our free content, consider supporting us on Patreon.

https://www.dozro.com/irfan-hayat
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